This Isn’t the Custom Home Builder of Old. Contact Us

Two Texans. Too many dream homes to count. 

In 2013, high school buddies and Texas natives Travis Franks and Jody Alumbaugh opened the doors of WillowTree Custom Homes. We started with one goal in mind: building custom homes with integrity and honesty. Keeping this goal at the center of all we do, WillowTree has blossomed into the premier custom home builder in North Texas.

It all started when Jody, a licensed structural engineer, and Travis, a residential construction veteran, recognized the market needed a new generation of builders. We saw the need for a builder that could pull today’s technology into the construction process. Armed with an innovative approach centered on expert craftsmanship and modern technology, WillowTree brings unique luxury homes to life.

Today, WillowTree is affiliated with professional groups such as the Southlake Chamber of Commerce, Texas Association of Homebuilders and Greater Fort Worth Builders Association.

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Did you know?
Our company name was inspired by a “secret code” Travis and Jody created back on a high school baseball trip. The founders would happily share the code’s meaning with you over a glass of wine or whiskey.
Let's meet

Our Custom Homes Are Literally “Dream Homes.”

Some builders claim they develop dream homes. Yet, not many actually have homes named “Dream Homes” by independent publications. WillowTree Custom Homes is proud to have one of our custom homes recognized as a Dream Home by Fort Worth Magazine. We’ve also been voted Southlake Style’s Reader’s Choice for home builders and been highlighted in publications like Society Life.

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Honesty. Integrity. Value.

When it comes to building luxury homes, WillowTree focuses on more than a floor plan. We believe that our clients are trusting us with their dreams. You’re trusting us to carry out a vision and build not just a house, but a home. This is a responsibility our team takes very seriously.

At the start of WillowTree Custom Homes, we decided we would always do the right things the right way. We would hold to our values of honesty, integrity and value above all else. By following these core ideals, every decision we make would be for the betterment of not only ourselves and WillowTree, but our clients. We work for you - the people who place a massive amount of trust in us.

These guiding principles have brought us to where we are today, a place we are extremely proud of.

If a home building process built around these values resonates with you, we’d love to have a conversation. Contact us at (817) 646-4427 today and let’s build your dream home. 

Luxury Redefined by Texans

At WillowTree, our team is strictly A-list. Every member, ranging from landscape designers to civil engineers, is a proven professional. Moreover, we’ve developed a trusted relationship with each over the years. We’d love you to meet the team of hard workers that makes your custom home a reality.

Hear From Our Customers & Colleagues

  • “From quality workmanship and professionalism from start to finish, they have truly blessed us with our dream home.” The Williams Family
  • “Their communication and customer service is top notch. We have lived in our home now for two years. Travis and Phil still check in from time to time to make sure all is well.” Sherri B.
  • “The communication, attention to detail, responsiveness and overall process made the experience amazing.” AM
  • “Travis fulfilled every one of our agreements without hesitation and I would use WillowTree as my choice to build a home or a remodel if I ever have the opportunity in the future again.” Larry O.
  • “They are a very honest group that makes their clients feel comfortable through the renovation process.” Anonymous

Proud Members Of:

  • Society Life Tops In Tarrant 2023
  • Southlake Style Reader’s Choice Winner 2021 and 2022
  • Southlake Chamber of Commerce
  • Texas Association of Homebuilders
  • Greater Fort Worth Builders Association
  • Certified Master Builder

Ready to Connect?

We can’t wait to sit down over a glass of wine or whiskey and craft the luxury home you’ve always imagined. Fill out the form below to get started.
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