A North texas original

Founded on the principles of honesty, integrity and value, WillowTree Luxury Homes was established in 2013 by two ambitious high school friends—Jody Alumbaugh and Travis Franks. The company name was inspired by a “secret code” the mischievous-yet-good-natured duo dreamed up during a high school baseball trip back in 1997. From humble beginnings, WillowTree has grown from the ground-up into what it is today: a well-respected, premier homebuilder dedicated to producing high-quality projects. 

Jody, a licensed structural engineer, and Travis, a residential construction veteran, identified a need in the market for a younger generation of builders that would apply modern technology to the construction of high-quality custom homes. With an innovative approach, WillowTree provides professional design and building services that give clients expertly conceived and precisely crafted custom homes at or below budgeted costs.  

WillowTree is affiliated with professional groups such as the Southlake Chamber of Commerce, Texas Association of Homebuilders and Greater Fort Worth Builders Association.