About Us

This isn’t the Custom Home Builder of Old.

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Modern two-story house with a backyard patio, surrounded by desert landscaping with agave plants and rocks, under a partly cloudy sky.
Two men standing side by side, smiling, dressed in light-colored blazers, shirts, and jeans, against a plain white background.

Two Texans. Too many dream homes to count. 

In 2013, high school buddies and Texas natives Travis Franks and Jody Alumbaugh opened the doors of WillowTree Custom Homes. We started with one goal in mind: building custom homes with integrity and honesty. Keeping this goal at the center of all we do, WillowTree has blossomed into the premier custom home builder in North Texas.

It all started when Jody, a licensed structural engineer, and Travis, a residential construction veteran, recognized the market needed a new generation of builders. We saw the need for a builder that could pull today’s technology into the construction process. Armed with an innovative approach centered on expert craftsmanship and modern technology, WillowTree brings unique luxury homes to life.

Today, WillowTree is affiliated with professional groups such as the Southlake Chamber of Commerce, Texas Association of Homebuilders and Greater Fort Worth Builders Association.

Did you know?

Our company name was inspired by a “secret code” Travis and Jody created back on a high school baseball trip. The founders would happily share the code’s meaning with you over a glass of wine or whiskey.

Two men sitting at a table, shaking hands and smiling. One man is wearing a striped navy blue shirt, and the other is wearing a gray T-shirt and a brown baseball cap. The table has a binder with a document inside, an open notebook, and a pen. In the background, there are large windows, a brick wall, and a bucket filled with firewood.
A modern bedroom with a bed in the center, a large window on the right, and two matching nightstands. The wall behind the bed features a geometric metal wall art and decorative mirrors. There is a large black and white horse artwork on the left wall. A wood ceiling beam with hanging Edison bulb lights adds rustic charm to the room. The bed has a patterned toss and matching pillows.

Our Custom Homes Are Literally “Dream Homes.”

Some builders claim they develop dream homes. Yet, not many actually have homes named “Dream Homes” by independent publications. WillowTree Custom Homes is proud to have one of our custom homes recognized as a Dream Home by Fort Worth Magazine. We’ve also been voted Southlake Style’s Reader’s Choice for home builders and been highlighted in publications like Society Life.

Property Photos

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Honesty. Integrity. Value.

When it comes to building luxury homes, WillowTree focuses on more than a floor plan. We believe that our clients are trusting us with their dreams. You’re trusting us to carry out a vision and build not just a house, but a home. This is a responsibility our team takes very seriously.

At the start of WillowTree Custom Homes, we decided we would always do the right things the right way. We would hold to our values of honesty, integrity and value above all else. By following these core ideals, every decision we make would be for the betterment of not only ourselves and WillowTree, but our clients. We work for you - the people who place a massive amount of trust in us.

These guiding principles have brought us to where we are today, a place we are extremely proud of.

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Hear From Our Customers & Colleagues

Reviews

“Their communication and customer service is top notch. We have lived in our home now for two years. Travis and Phil still check in from time to time to make sure all is well.”

Sherri B.

“WillowTree Custom Homes is a team of young professionals that produce a wonderful home and or remodeling project outcome.”

Hilsabeck Design Associates Inc.

“They are a very honest group that makes their clients feel comfortable through the renovation process.”

Anonymous

“Travis fulfilled every one of our agreements without hesitation and I would use WillowTree as my choice to build a home or a remodel if I ever hae the opportunity in the future again.”

Larry O.

“The entire WillowTree staff is very professional, knowledgeable, and always accessible.”

Le Belle Maison Interiors Inc.

“The communication, attention to detail, responsiveness, and overall process made the experience amazing.”

A.M.

“We always get compliments when we have visitors and we attribute the details and custom features to WillowTree’s expert team.”

Anonymous

“From quality workmanship and professionalism from start to finish, they have truly blessed us with our dream home.”

The Williams Family

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Luxury Redefined by Texans

At WillowTree, our team is strictly A-list. Every member, ranging from landscape designers to civil engineers, is a proven professional. Moreover, we’ve developed a trusted relationship with each over the years. We’d love you to meet the team of hard workers that makes your custom home a reality.

Meet Our Team →